Tea companies (Packers, importers and buyers) from destination markets are changing their business sourcing model, as a matter of policy, preferring to buy directly and engage directly with their primary tea suppliers especially Gacharage Teas due to its consistency in producing high quality teas. Gacharage Tea Garden mark has also been consistently rated Top mark in Kenya.

Direct sales are increasingly becoming popular due to the numerous regulations around Human rights, Environmental and Governance issues. Such regulations include the Human Rights Due Diligence (HRDD), Corporate Social Responsibility Due Diligence (CSRDD) and Environmental Social Governance Due Diligence (ESGDD).